Why Magento? Why With Classy Llama Studios?

Following is an excerpt from an e-mail I sent to a client that was considering building an eCommerce site from scratch and couldn't understand the cost of building an effective eCommerce site on Magento considering it was "out-of-the-box" functional...[...]

Operating in Trust

One of the things that we treasure most here at Classy Llama Studios is trust. We operate as a very close knit team, in an environment that is open, free and flexible. Its an incredibly powerful way to operate, and [...]

Productive Distractions

What is it that makes people hate their jobs? "I don't get paid enough?"  Possibly. "My boss is an idiot."  Feasible. "The hours are too long."  Perhaps. "I'm not productive enough."  ... HUH? That's not something [...]

Enabling Xdebug’s Exception Handler in Magento

Magento's default error and exception handlers provide more information than the default php handlers, as they print out a basic backtrace (example) as opposed to just printing out the file and line number of the error but there are [...]

Track Inventory for Configurable Products

We recently had a client who needed to be able to manage inventory for configurable products in Magento. Since configurable products are intended to merely group simple products together, the ability to track inventory for configurable products is not [...]

Displaying Magento Tiered Pricing on the Category List View

In this article, I'll be outlining how to display Magento's tiered pricing on the category list view. Displaying full tiered pricing information on the category list view is not enabled in the default Magento themes. Rather, each product that has tiered [...]

Disabling Javascript Merging in Magento

If you have ever written Javascript for Magento, you have probably been frustrated by the fact that Magento merges all of its JS files before outputting them to the frontend. This makes debugging difficult for a few of reasons: It [...]

Viewing Error Backtraces for Ambiguous Error Messages

There are many times when working with the Magento frontend that I get very ambiguous error message. Here is a screenshot of the type of error I'm talking about:[...]

The Evaluation Process: An Introduction to the Perceived Cost/Benefit Relationship

The First Impression Phase
Before I drill down into the actual Value Presentation, it is important to have a complete understanding of the relationship between Perceived Value and Perceived Cost, which I briefly mentioned in the previous article on Traffic [...]

Editing Magento’s Footer Links

Editing Footer Links
To follow up on our post about editing Magento's top links, I thought I might as well write an article about editing the footer links while I'm at it.  I'd recommend reading [...]

Editing Magento’s Top Links (The Better Way)

You might need to read the post about using a local.xml file before this post makes much sense. We offer all our clients a completely customized design from scratch, which means changing anything - including those annoying defaulted top [...]

Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic Quality

Perceived Cost/Benefit Chart:  First Impression Phase
Variable #1:  Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a pencil sharpener on his nose, it's not very likely that the visitors to [...]

Optimizing Your E-Commerce Conversion Rate: The Two Conversion Criteria

Perceived Cost/Benefit Chart:  First Impression Phase
E-commerce traffic is worthless if you are not converting any of your traffic into sales.  The percentage of visits that result in a purchase is called the conversion rate.  So much emphasis is put on generating traffic, but it's only [...]

The Better Way to Modify Magento Layouts

In this article, I'm going to be covering what I believe to be a very effective way of modifying the layout of any Magento theme. For several of the first Magento themes I built, I copied the layout files [...]

The Smart Method of Loading Collections

One fairly unknown feature of Magento collections is that you actually don't have to call ->load() on a collection before being able to access the items in the collection. So you can do this: $orders = Mage::getResourceModel('sales/order_collection')->addAttributeToSelect('*'); # The [...]
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