PHP Single vs. Double Quotes

For a long time, I've been a proponent of using single-quotes as opposed to double-quotes when assigning string literals (strings containing no variables) to a variable (eg: $var = 'string'; VS $var = "string").

The Three Keys to Optimizing E-Commerce Revenue

Introduction No matter what you sell online, there are three core constituents to revenue:  Traffic, Conversion Rate, and Average Order Size.  In fact, it's a cubic equation: Revenue = Traffic (#) x Conversion (%) x Average Order Size ($).  So if [...]

Magento SEO Case Study

We have seen dramatic increases in site traffic and better native search positioning for our clients, but we wanted to be sure that the SEO value of  sites that had [...]

Creating Success – 5 Star Service

Do you need to stand out from the crowd of competitors around you?  Do you want to be remembered when your clients are deciding where to invest their hard earned resources? Service is [...]

Add Magento Admin Account Using MySQL Script

As a Magento development company, we have a number of designers, developers, and project managers that need admin access to the sites that we build. As opposed to using one global admin account for our entire team, we believe [...]

Enable/disable template/block Hints Using MySQL

When doing frontend development with Magento, there are many times when I want to turn on template/block hints for just one page load. I don't like having to wait on the Magento admin to load up the System > [...]

Initial Magento Setup Development Tips

Over the past year and a half of developing Magento sites, our development team has created a standard set of modifications/tweaks that we make to every Magento installation. 1. Automatically turn on developer mode based on domain. We have a stage site [...]

Shortening Increment ID length for Orders, Invoices, and Shipments

We recently had a client who needed to shorten the default Magento Increment ID length from the default 9 characters (eg 100000000) to 6 characters.  This can be accomplished by modifying the "increment_pad_length" in the "eav_entity_type" for whatever entity you're [...]

Using ShipWorks with Magento (USPS, UPS, Fedex Shipping integration)

In this post we will be exploring the integration of Interapptive's ShipWorks with Magento. ShipWorks is a Windows-only desktop application that integrates a number of different shopping [...]

Magento’s “Global Record Search” Explained

Magento has a little-publicized feature called the "Global Record Search", located at the top right of every admin page. It allows you to quickly search for Products, Customers, and Orders in the system. If you need to quickly find [...]
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