March 2nd, 2010
To follow up on our post about editing Magento's top links, I thought I might as well write an article about editing the footer links while I'm at it. I'd recommend reading
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February 24th, 2010
You might need to read the post about using a local.xml file before this post makes much sense.
We offer all our clients a completely customized design from scratch, which means changing anything - including those annoying defaulted top
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February 23rd, 2010
Variable #1: Traffic Quality
If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a pencil sharpener on his nose, it's not very likely that the visitors to
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February 23rd, 2010
E-commerce traffic is worthless if you are not converting any of your traffic into sales. The percentage of visits that result in a purchase is called the conversion rate. So much emphasis is put on generating traffic, but it's only
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February 23rd, 2010
In this article, I'm going to be covering what I believe to be a very effective way of modifying the layout of any Magento theme.
For several of the first Magento themes I built, I copied the layout files
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February 10th, 2010
One fairly unknown feature of Magento collections is that you actually don't have to call ->load() on a collection before being able to access the items in the collection. So you can do this:
$orders = Mage::getResourceModel('sales/order_collection')->addAttributeToSelect('*');
# The
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February 10th, 2010
How to save the value of a specific attribute of an EAV model.
February 7th, 2010
For a long time, I've been a proponent of using single-quotes as opposed to double-quotes when assigning string literals (strings containing no variables) to a variable (eg: $var = 'string'; VS $var = "string").
January 25th, 2010
Introduction
No matter what you sell online, there are three core constituents to revenue: Traffic, Conversion Rate, and Average Order Size. In fact, it's a cubic equation: Revenue = Traffic (#) x Conversion (%) x Average Order Size ($). So if
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January 25th, 2010
We have seen dramatic increases in site traffic and better native search positioning for our clients, but we wanted to be sure that the SEO value of sites that had
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January 25th, 2010
Do you need to stand out from the crowd of competitors around you? Do you want to be remembered when your clients are deciding where to invest their hard earned resources?
Service is
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January 21st, 2010
As a Magento development company, we have a number of designers, developers, and project managers that need admin access to the sites that we build. As opposed to using one global admin account for our entire team, we believe
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January 8th, 2010
When doing frontend development with Magento, there are many times when I want to turn on template/block hints for just one page load. I don't like having to wait on the Magento admin to load up the System >
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December 30th, 2009
Over the past year and a half of developing Magento sites, our development team has created a standard set of modifications/tweaks that we make to every Magento installation.
1. Automatically turn on developer mode based on domain.
We have a stage site
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October 3rd, 2009
We recently had a client who needed to shorten the default Magento Increment ID length from the default 9 characters (eg 100000000) to 6 characters. This can be accomplished by modifying the "increment_pad_length" in the "eav_entity_type" for whatever entity you're
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