67% of B2B buyers prefer a rep-free buying experience. Gartner 2026 B2B Buyer Survey
How does your B2B selling experience measure up against modern buyer expectations? Digital maturity shows up on the P&L. The most digitally mature companies grow revenue and expand profit margins at about twice the rate of their less mature peers. 2021 Deloitte Digital Transformation Executive Survey
Your buyers grade your ecommerce every day. They just never show you the report card.
B2B buyers have quietly moved their expectations to consumer-grade: real pricing, live availability, self-service everything. When you fall short, they don't complain - they call less, order less, and take the next RFQ somewhere more convenient. Score your digital experience in about two minutes and see where you stand.
17 questions · No email required for your gradeSeventeen questions across five dimensions, each scored against what B2B buyers now treat as table stakes rather than as differentiators. Here is what "table stakes" means for each.
The five dimensions are weighted equally and scored the same way for every merchant, so two companies answering identically get the same grade. Nothing is stored and no email is required to see your result.
Each dimension scored against what B2B buyers now treat as table stakes.
Ranked by severity: capabilities you don't offer at all come before the ones only partly in place.
Everything below is written to be forwarded. Copy it into an email to your GM or leadership team - it carries your score by dimension, your top gaps, and a link that reopens this exact report card.
Your grade tells you where you stand against buyer expectations. Our B2B eCommerce Replatforming Benchmarks Report tells you where you stand against other industrial & B2B merchants - what they invest, what it costs, and what separates leaders from laggards. Enter your email and we'll send it along with access to our Digital Revenue Gap Calculator.
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It is a self-assessment that grades a B2B ecommerce experience from A to F against the capabilities buyers now treat as standard. You answer 17 questions about your own site across five dimensions, and it returns a letter grade, a score for each dimension, and a ranked list of the gaps that cost you the most.
At minimum: customer-specific contract pricing shown online, live inventory on product pages, the full catalog orderable, order history with one-click reorder, online account opening, net terms and invoicing, roles and permissions for multiple buyers, part-number and spec search, full product data including documents and drawings, ERP-synced inventory and order status, punchout for large accounts, and online quoting.
Score it against what buyers expect rather than against your own roadmap. Work through the 17 questions above, answering honestly about what a buyer can do today without calling you. The whole assessment takes about two minutes and gives you a grade by dimension, which is more useful than an overall number because it tells you where the friction actually sits.
A buyer should be able to log into a B2B ordering portal, see their contracted pricing, check live availability, order anything in the catalog, reorder from history, open an account, pay on terms, retrieve an invoice, and add colleagues with their own permissions, all without contacting anyone. The practical test is whether that is possible at 9pm.
Each question is answered yes, partly or no; the total is converted to a percentage and mapped to a letter grade, with A at 90% and F below 45%. Gaps are ranked by severity, so capabilities you do not offer at all come before the ones only partly in place. Nothing is stored in a database and no email is required. Your result travels in the shareable link itself, so opening that link reopens the same report card.
Start with the ranked gaps rather than a replatform. Most C and D grades come from a handful of missing capabilities that can be addressed on the platform you already run. If you want to size the cost either way, the Replatform TCO Estimator models a three-year total cost of ownership, and the Benchmarks Report shows what comparable merchants spent.