COVID’s Great Acceleration Calls for Renewed Fraud and Consumer Abuse Vigilance
The COVID-19 pandemic has acted as the great accelerator in many ways including, it turns out, when it comes to ecommerce fraud. Fraud pressure and instances of consumer abuse have risen dramatically, along with online spending, in the nearly one year since coronavirus lockdowns were first ordered. With many non-essential physical stores closed and with […]
Social Media Growth in the Time of COVID for Nature’s One
About Nature’s One introduced Baby’s Only Organic, the first organic toddler formula made in the United States in 1999. The company has grown to include a line of USDA Organic Certified formulas, supplemental nutrition products, and along with diapers and baby wipes. Problem In early 2020, SARS-CoV-2 (also known as novel coronavirus) hit the United […]
Determining Email Success: It’s more than just KPIs
Beyond Analytics Cohesion One of the most important attributes of a successful email campaign is not measurable in a traditional sense – it’s an email’s ability to supplement a company’s holistic marketing plan. Like any delivery channel, email was never meant to operate independently, yet campaigns often end up disjointed from other outbound marketing. Internally, […]
Alternative Social Media
Have you noticed that your Facebook and Instagram content seem to be getting less and less attention with each passing day? Posts that used to reach thousands of people who like and follow your brand now seem to bring in only a slow trickle. Even your ad performance may be dropping. And, that may be […]
Holiday Sales in a Covid World: Navigating the Challenges
There is no doubt that 2020 has been an historical year; fires, global pandemic, riots, Tiger King, and that’s just the tip of the iceberg. As such, this holiday season will be unlike any other we have experienced and it presents both risks and opportunities to eCommerce. So let’s face them head on, and be […]
Turbocharging ZZPerformance’s Paid Search
About: Like many well-known and successful brands, ZZPerformance had humble beginnings in a garage. While working on his own Pontiac Grand Prix, ZZP’s founder, Zoom, became frustrated with other aftermarket performance brands. He saw an opportunity to create a better experience for car owners wanting to optimize their ride without breaking the bank. With this […]
Intermix Beats M1 End of Life with Classy Llama Accelerator
After ten years on Magento 1, Intermix Beverage knew it was time to upgrade their eCommerce platform. M1 had been good to them, but its end of life loomed near, and it no longer made sense to invest in upgrades to the outdated platform. Additionally, Intermix was seeing problems with page load speed and mobile […]
Mr Beams SEO Case Study
Overview Mr. Beams started in 2004 with the goal of finding easier lighting solutions for areas around the home. It launched its first product line with a battery-powered wireless spotlight, step light, and ceiling light that could be installed in less than 5 minutes. Today, Mr Beams provides more than 30 different lighting solutions to […]
American Leather User Experience Design
Product Detail Page American Leather uses their product detail pages to show unique furniture styles that can be customized by the dealer. Their existing product detail page had a small amount of content: a description, product images, and configurable options like material, color, and leg style. They wanted a design that allowed their team to […]
Mr Beams Magento 1 to BigCommerce Migration
We’ve all been frustrated by a dimly lit pantry or closet and struggled with battery powered lights that weren’t bright enough, drained batteries too quickly, or were difficult to install. Mr Beams’ collection of wireless lighting designs help shoppers illuminate even the trickiest spaces without power or special tools. After supporting their Magento 1 site […]