Headline: Maintenance Mode to Market Leader
Tombow pens have earned their place at the desk. From classrooms to design studios, they are the tool where ideas become plans. But recently, their ecommerce reality didn’t match their creative reputation.
Behind the scenes, maintaining their legacy Magento site felt like “carrying a creative toolkit up a mountain.” Every patch and extension was another pound on the back. Marketing wanted to move faster, but technical debt was slowing them down.
They didn’t want to spend the next chapter maintaining. They wanted to scale.
Tombow called us to help them see the crossroads clearly. We built a “world in miniature”—a working Shopify proof-of-concept that let their team touch the future state before signing a contract. It turned “maybe” into “yes.”
On February 3, 2026, Tombow stepped into their new world.
The results were immediate:
- An estimated 40% to 65% reduction in annual costs by eliminating the overhead needed to feed a legacy system.
- Unified D2C & wholesale within one storefront that shifts context based on who logs in – pricing, terms, and ordering patterns adapt instantly.
- No more waiting on development tickets to launch a campaign.
As Tombow’s Director of Ecommerce put it: “Classy Llama really listened to what we were looking for… They understood we wanted to learn how to do a lot ourselves in Shopify, so they provided instructional videos that were incredibly helpful.”
Tombow is no longer just running ecommerce – they are moving to lead it.
Industry Insight: The 5 Tangible Benefits of AI Chatbots (Backed by Data)
If customers are waiting hours (or days) for answers, you’re not just losing time…you’re losing money. Delayed responses create churn, abandoned carts, and missed leads.
In our latest breakdown, we analyzed real benchmark numbers to find the actual ROI of AI support agents. Here is what the data says you should expect:
- Ticket Deflection (Cost Savings): In effective deployments, teams are reporting 50%–84% auto-resolution. These are tickets that never require human touch.
- Speed: Response times drop from days to seconds, even during peak Black Friday rushes.
- Revenue Lift: Chatbots aren’t just for support; they capture after-hours demand. Benchmarks show a 7%–25% revenue lift when implemented correctly.
- AOV Growth: A good bot recommends upgrades in the moment. We are seeing a 16%–29% lift in Average Order Value.
- The Sleeper Benefit: The “Learning Loop.” Bots reveal exactly what confuses your customers before they buy, giving you the data to fix your product pages permanently.
Stop guessing at the ROI. Watch our full video to see the ranges that matter.
Partner Spotlight: accessiBe
A word from our partner.
Web accessibility is quickly becoming a critical priority for ecommerce brands. In 2025 alone, 70% of all web accessibility lawsuits in the U.S. targeted online retailers, making ecommerce the most litigated industry by far. At the same time, global regulations like the European Accessibility Act (EAA) and increased enforcement under the ADA are raising expectations for online retailers worldwide. For growing brands, it’s now a core part of building resilient, compliant, and high-performing digital experiences.
That’s why we partner with accessiBe. accessiBe takes a hybrid approach to web accessibility, combining expert testing with AI-powered remediation capabilities tailored to each client’s site and business needs. Together, we support our clients’ accessibility and compliance efforts, helping mitigate legal risk while unlocking business benefits, including:
- Reaching more customers: People with disabilities and their families represent more than $13 trillion in annual disposable income
- Reducing exposure: Aligning with ADA and WCAG standards helps mitigate accessibility-related risk
- Improving performance: Many accessibility best practices also support SEO, usability, and conversion
- Building loyalty: 60% of shoppers with disabilities are more likely to return after a positive experience, and 32% say they’ll buy more
See how accessibility fits into a scalable ecommerce strategy