We at Classy Llama value public contributions from our team members. We have an open blog policy where anyone on the team can post on our blog about anything they believe is noteworthy and relevant. Over the past 3 years, we’ve averaged about one post per month. We noticed that our blog represents fully half of our site traffic, albeit less quality traffic, but we like big traffic numbers because it makes us feel better about ourselves, so we decided it would be awesome if we increased our average number of blog posts per month.
So… we did what any reasonable, balanced agency would do: We offered chocolate to team members for blog articles. And since we are Classy Llamas (as opposed to the spitting, filthy, despicable kind), we naturally put up a professionally hand-drawn cardboard sign hung by a telephone cord in the main meeting area in our offices.
The results? Five blog posts in one week. And they range in quality from good to great. I have to admit, I felt like a Wiz after implementing this reward system. And I was like, “OMG! This could be more successful than Facebook Mail.” And then I stopped saying silly things and said, “Square things make me angry.”
After having this strange internal chat about it, a deep foreboding overtook me. It dawned on me that, in an effort to produce more meaningless traffic to our site, we may accidentally forget to get any work done! Had I made the greatest mistake ever to be made in history?! Time will tell. For now, I’ll eat my Turkish Delight and be blissfully unaware of the impending doom it is certainly causing.
The only question that remains: Will I give myself another dozen delicious Ferrero Rocher for THIS article? After all, it’s the ONLY REASON I WROTE IT! Mwahahahahahahah!