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This is not good. You need to make more than you spend on ads. If you are receiving any less than 400% ROAS, you may be losing money.
There may still be room for improvement if you're in the 400-799% ROAS range.
You should aim for {{ formattedTargetRevenue }}+ ROAS. If you're getting over 800% ROAS, you're probably in a good spot.
Enter your Ad Spend and the Revenue from Ad Spend into the simple ROAS calculator.
The formula is simple (Revenue from Ad Spend / Ad Spend), but the understanding the results is not as straight-forward. To play it safe, you should have an 800% ROAS or more. If you have any less than 400% ROAS, you're probably losing money after taking in account all your other costs.
Marketing by formula produces inconsistent and often mediocre results. At Classy Llama, our Marketing Services team leverages strategic creativity, data analysis, and intuition to develop solutions that fit your unique business and customer group.
Working with the Classy Llama Marketing Services Team has been above and beyond our expectations; increasing our online and on-the-phone sales higher than they’ve ever been. Because of this we have continued to increase our engagement with them. Their proactive approach and overall strategy are hitting areas we hadn’t even thought of, and the results have been amazing.