Sept. 9th, 2025 – MMA Headquarters, Lansing, MI
September 9th, 2025
Lansing, Michigan
Join us for a practical, fast-moving session designed for Michigan manufacturers who want to reduce order friction, speed up reorders and quotes, and unlock data-driven growth. We’ll show why B2B buyer portals matter now, how to design one that fits your buyers, and why Adobe Commerce could be your smart foundation – then layer in AI to make search, recommendations, and support feel effortless.
Registration is free for mid-size manufacturers and suppliers. Seating is limited to keep the session interactive.
See up to 80% revenue growth from the systems we teach and build.
Location:
MMA Headquarters
620 S Capitol Ave
Lansing, MI 48933
Schedule:
Eastern Time
8:30 AM – Doors open: coffee & pastries
9:00 – 9:10: Welcome & Context
9:10 – 9:30: The “Why” of B2B Buyer Portals
9:30 – 9:50: Designing a High-Impact Portal
9:50 – 10:10: Building on Adobe Commerce
10:10 – 10:25: Infusing AI for Next-Gen Portals
10:25 – 10:35: Where to Start
10:35 – 11:00: Informal Q&A & Networking
Contact:
Greg Tull, Marketing Director, Classy Llama
660.221.6648
[email protected]
Manufacturing leaders in Sales, Ecommerce, IT, and Operations; product and digital teams responsible for dealer/distributor portals and ERP/PIM integrations.
Why buyer portals now: The self-service shift in B2B and rising B2C-level expectations.
How to design it right: The core capabilities and UX patterns that speed repeat orders and cut errors.
Why Adobe Commerce: Native B2B features (company accounts, shared catalogs, contract pricing), edge delivery for speed, and extensibility for custom quoting and parts workflows.
Where AI helps: Typo-tolerant search, “also-bought/compatible” recommendations, guided selling, predictive alerts, and a retrieval-augmented “Ask the Portal” assistant grounded in your manuals and specs.
Exactly where to start: A clear 30-60-90 day plan to pilot your first buyer portal.
A ready-to-use 30-60-90 day portal pilot plan
A checklist for ERP/PIM readiness and data governance
Clear KPIs to track: time-to-order, error rate, repeat rate, and digital adoption
Registration requests are subject to review and approval before confirmation.
Since 2007, Classy Llama has been driving transformation for businesses that demand more. We deliver bold, custom solutions for ecommerce, integrations, and beyond—helping our clients thrive in an ever-evolving digital world.
Adobe Commerce is a composable ecommerce solution that lets you quickly create global, multi-brand B2B and B2C experiences — all from one cloud-native platform. Use it to deliver personalized, high-performance storefront experiences that boost traffic, conversions, and GMV.
The Michigan Manufacturers Association is the state’s leading advocate exclusively devoted to promoting & maintaining a business climate favorable to industry. MMA represents thousands of manufacturing businesses in Michigan. Members are able to utilize MMA’s discount programs, training and other benefits to allow their businesses to thrive across the state.