Running industrial B2B on Shopify, from ERP to AI agent.
Your buyers want to reorder, check stock, see their contract price and pay on terms without picking up the phone. When the site gets those details wrong, they find another supplier. In one hour, we'll show what it takes to get it right on Shopify Plus, including a live demo from Shopify's B2B team.
of B2B buyers prefer to buy without a sales rep.
Gartner survey of 645 B2B buyers, published May 2026
of manufacturing buyers would switch suppliers for a better online buying experience. Wrong stock, pricing and delivery data top their complaints.
Sana Commerce and Sapio Research, 2023 survey of 1,000 B2B buyers
The buyer serves themselves, the ERP keeps it accurate, and AI can find it. Miss any one of the three and the buyer goes back to the phone, or to a competitor.
The six things buyers expect to do on their own: company accounts and roles, contract pricing, MOQs and case packs, live stock, net terms and invoices, and quick reorder.
What's native today, and what still needs an app, Shopify Functions, your ERP or custom work.
Which system owns price, stock, credit and invoices, how often each should sync, and the three integration mistakes behind most order errors.
What it means when buyers research through AI tools, and why clean, structured product data now matters for search and AI alike.
| Time | Session | Speaker |
|---|---|---|
| 0:00–0:05 | Welcome and the stakesWhat buyers expect now, and a quick poll on how many of your orders still come in by phone, email or fax. | Greg Tull, Classy Llama |
| 0:05–0:15 | What self-service means to an industrial buyerThe reorder-heavy reality, the six must-haves, and what should stay with your reps. | Classy Llama |
| 0:15–0:30 | Live demo: a buyer's day on Shopify B2BA purchasing manager logs in, sees contract pricing, quick-orders by part number, reorders, submits a PO and checks out on Net 30. Then the admin and sales-rep view. | Anjanie Pandey, Shopify |
| 0:30–0:40 | The ERP is the experienceA source-of-truth map, sync frequency by data type, connector vs. iPaaS vs. custom, and where Shopify Plus still needs help: complex pricing, multi-step approvals, account-specific visibility and B2B reporting. | Will Stone, Classy Llama |
| 0:40–0:45 | Getting found when the buyer asks an AIShopify Catalog and agentic channels in plain terms, and what this means for gated B2B pricing. | Shopify and Classy Llama |
| 0:45–0:50 | A live B2B storefront, and the path from Adobe CommerceA short tour of Fellers' Shopify Plus B2B site, then what a phased replatform looks like. | Classy Llama |
| 0:50–1:00 | Q&ABring your questions about your catalog, your ERP or your current platform. | All speakers |
B2B Senior Solutions Engineer, Shopify
Runs the live demo of Shopify's B2B features on an industrial catalog.
Lead Solutions Architect, Classy Llama
Covers ERP integration patterns across NetSuite, Acumatica, Business Central and Epicor.
Director of Marketing & Partnerships, Classy Llama
Hosts the session and covers what industrial buyers expect from a self-service portal.
Ecommerce, digital, IT and operations leaders at manufacturers and distributors doing $30M to $1B in revenue, especially if you're on a legacy B2B platform.
We'll show where Shopify Plus B2B is strong and where it still needs an app, custom work or your ERP. If your current platform is serving your buyers well, you'll leave knowing that too.
Registration is free. We'll email you the Google Meet link and a calendar invite right away, then send reminders the day before and an hour before we start.
Thursday, November 12 · 3:00–4:00 pm CT
Join on Google Meet at meet.google.com/anb-suvk-zyp. We've also emailed you the link and a calendar invite. If it hasn't arrived in a few minutes, check your spam folder or email [email protected].
Add to Google CalendarJoining by phone: (US) +1 513-796-6214, PIN 427 852 705#. More phone numbers
