The two biggest issues facing Rennline were an outdated, underwhelming user experience and a website that was almost impossible for their internal team to maintain. It was important they ﬁnd a platform that could both support their brand recognition needs and create the user experience and aesthetic they feel their customers deserve. They also needed a platform with a lower cost of ownership to their team than their custom-built site that required development knowledge to edit.
Thanks to its drag and drop editor, plus other features like editable web page themes and the potential for customizations around Fitment Data, Classy Llama recommended BigCommerce.
With it, we were able to create a native BigCommerce build that provided Rennline a lower cost of ownership and the ability to more easily share brand information and updates. Their new site also provides a better shopping experience, thanks to easy-to-follow navigation, search results, and check-out processes.
- Custom Category Script: Classy Llama provided a script that automatically pulls in the correct category image
(from hundreds of categories), saving time for their internal team.
- PDP Manual Feature: Classy Llama also implemented a feature that adds each install manual to its respective Product Details Page, making it easier for shoppers to ﬁnd the information they need.
Their new site provides a better shopping experience, thanks to easy-to-follow navigation, search results, and check-out processes.
Increase in Conversion Rate
Increase in Organic Search Revenue
Increase in Transactions
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Thanks to these UX updates, Rennline’s new site decreased their bounce rate by 4.7% and increased average session duration by 15%. Not only that, they’ve also seen a 9% increase in sessions with transactions. Now that’s what we call a win!