Industry:
- Automotive
Website:
Rennline, a top-tier supplier in the aftermarket automotive industry, sought a new ecommerce platform to consolidate management efforts and simplify operations. Classy Llama guided them through a high-stakes migration to BigCommerce, overcoming complex technical and relational challenges along the way.
A Journey of Resilience
Rennline, known for specializing in Porsche and high-performance automotive parts, had a website geared toward high-end car enthusiasts. With a growing product catalog and a parent company, Pelican, that managed multiple automotive brands, Rennline sought a more efficient platform to meet their expanding needs. BigCommerce, with its multi-storefront capabilities, offered a promising solution to unify Rennline’s product management and pave the way for potential migrations of their other brands.
The initial plan was straightforward: migrate Rennline to BigCommerce as a trial for Pelican’s entire portfolio. If successful, it could mean future migrations of Pelican’s twelve brands to the same platform, creating a streamlined, centralized approach for management and content consolidation. However, securing funding was a challenge; the project was approved under the condition that it could ultimately reduce ongoing management time and consolidate resources effectively.
Goals & Strategies
- Platform Migration
Move Rennline from a legacy platform to BigCommerce to modernize the site and test multi-storefront capabilities. - Unified Management
Consolidate product and content management for all brands, reducing administrative time and resources. - Customer-Centric Design
Enhance the user experience with features and content that resonate with automotive enthusiasts. - Clear Project Communication
Ensure effective, transparent communication to address client needs and expectations.
From the outset, Classy Llama focused on understanding Rennline’s unique requirements and setting clear project goals. With BigCommerce’s native features, our team created a streamlined, user-friendly site tailored to Rennline’s high-end automotive audience. Throughout the project, we maintained a high standard of communication and support, allowing for a smooth transition and productive collaboration.
Despite evolving project requirements, Classy Llama remained committed to delivering a high-quality platform that met Rennline’s needs. The final product leveraged BigCommerce’s multi-storefront functionality, providing the foundation for Rennline to expand content and product management across potential future brands.
Outcome & Conclusion
Classy Llama successfully completed Rennline’s migration to BigCommerce, creating an efficient, straightforward ecommerce site. The new platform featured enhancements tailored to Rennline’s target audience, with a refined user journey and better content alignment. Post-launch, significant changes at Rennline’s parent company left future plans uncertain, but the success of the platform migration remains a testament to Classy Llama’s dedication and adaptability.
The Rennline project highlights Classy Llama’s ability to navigate complex client needs and technical challenges, demonstrating the importance of flexibility and consistency in ecommerce platform migrations. This project stands as a notable example of turning challenges into success.
