Empowering Independence: Lone Star Candle’s Move to BigCommerce

Lone Star Candle Supply, a family-owned business, partnered with Classy Llama to migrate from Magento to BigCommerce, aiming for a streamlined, cost-effective platform and enhanced operational control.

Lone Star Candle Supply, a family business specializing in candle-making supplies, faced mounting challenges on their Magento platform. High costs, complex shipping logistics, and an outdated front-end design hindered both customer experience and internal efficiency. With a goal to reduce expenses and gain operational independence, Lone Star looked to Classy Llama to guide them through a platform migration to BigCommerce, upgrading their technology stack while providing a smoother, more accessible shopping experience.

The collaboration was rooted in trust and proactive problem-solving, driven by a shared commitment to addressing Lone Star’s pain points. The project would include rebranding, custom middleware for ERP integration, and enhancements to shipping logic, creating a unified, efficient digital solution.

Goals & Strategies

  • Cost Reduction: Minimize operational expenses by transitioning from Magento to a more economical platform.
  • Improved Shipping Logistics: Implement accurate shipping logic for better order fulfillment and user experience.
  • Modernized Design & Product Data Structure: Create an appealing, user-friendly interface and optimize data management.
  • Operational Independence: Enable Lone Star to handle maintenance independently with tools like the Celigo middleware.

In Detail

Classy Llama’s approach included a condensed development timeline of less than six weeks, meeting Lone Star’s needs without compromising quality. Celigo middleware was implemented to streamline ERP integration, empowering Lone Star to manage retainer work independently and reducing reliance on third-party support. This transition not only reduced monthly costs but also improved Core Web Vitals, boosting mobile friendliness and SEO rankings. Despite an initial dip in search engine rankings, the site recovered post-launch, with customer feedback reflecting a positive shift in ease of use.

Outcome

The migration to BigCommerce resulted in significant cost savings—Lone Star observed a 65% decrease in annual spending on hosting, licensing, and maintenance. Performance improvements included better Core Web Vitals scores, with desktop and mobile scores soaring post-migration. The enhanced user experience and modernized design resonated with customers, contributing to higher engagement and satisfaction.

Conclusion

Lone Star Candle Supply’s move to BigCommerce with Classy Llama exemplifies a seamless transition to a streamlined, client-empowered platform. This project highlights Classy Llama’s expertise in delivering cost-effective, sustainable solutions tailored to client needs, fostering long-term independence and operational success.

 

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