A specialty retailer that provides high-end comfort solutions and ergonomic products for back pain, contacted us to help them build a site for their own brand of office chairs, X-Chair. The company has been selling back-related products since 1994, and operates 19 retail stores in 6 different states. CEO Anthony Mazlish started the company when he realized there weren’t any stores that specialized in ergonomically designed comfort products.
Classy Llama’s first step was to conduct a Magento Code Audit. Our team reviewed their site’s theme, extensions, and other customizations and gave strategic recommendations for improving performance and security.
The most urgent task was making sure their site could handle the upcoming Black Friday sales rush. Every minute of downtime cost them, and they couldn’t afford a downed site for the third year in a row. The Classy Llama team worked with Rackspace to design a hosting solution for their M2 site that would support their peak traffic without breaking the bank. A DNS WAF from Imperva was also added for firewall protection from DDoS attacks.
Finally, the moment of truth came. On Black Friday and Cyber Monday, Smoky Mountain Knife Works experienced record-breaking sales.
Increase in Revenue on Black Friday
Increase in Revenue on Cyber Monday
Increase in Conversion Rate
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Finally, the moment of truth came. On Black Friday and Cyber Monday, Smoky Mountain Knife Works experienced record-breaking sales. From 2017 to 2018, SMKW’s revenue increased by over 51% on Black Friday and 38% on Cyber Monday. On both days, their conversion rate increased by over 30% compared to 2017.