Industry:
Website:
Classic Performance Products (CPP), a leading manufacturer of suspension, brakes, and steering components for classic vehicles, came to Classy Llama through a “Rescue” engagement — a program designed for clients facing serious obstacles with their current digital partner.
Their situation was layered: a Magento site upgrade was in motion, but years of legacy infrastructure, fragmented data, and unreliable processes left CPP with an unstable ecommerce presence. Their existing website was outdated, lacked basic functionality, and didn’t reflect the caliber of their product or service.
333%
Total User Increase
2.2x
Site Sessions
100's
Sales Hours Saved
The Challenge
Data Inconsistencies & Bloat: Years of unmanaged product and attribute data made accuracy and searchability a challenge.
Broken Features: Blog image paths were misconfigured, inventory syncing was unreliable, and customer accounts lacked critical functionality.
Security Risks: Credentials and API keys were improperly managed.
Site Migration Complications: A move to Nexcess hosting required meticulous coordination to avoid breaking key functionality.
A Disconnected Customer Experience: The old site offered no search, no product details, no personalization — and left sales and support staff to carry the load manually.
“Our customers loved our products and our people — but they hated our website. That’s what the feedback cards told us, every time.”
— CPP Team Member
The Solution
Comprehensive Data Cleanup
CPP’s legacy product data was audited, stripped of obsolete entries, and restructured to ensure search functionality, filter accuracy, and performance.
Seamless Migration to Nexcess
Migration was handled with care — resolving image errors, preserving functionality, and transitioning to a secure, manageable hosting environment.
Optimized Inventory Syncing
Inventory data was restructured and prioritized by attribute, ensuring consistent, real-time updates and avoiding oversells or mismatches.
Feature Enhancements and Governance
Part Finder underwent precision testing for better accuracy.
Customer account types can now be updated directly from the user portal.
JavaScript conflicts from the previous agency were resolved, even though fixing them fell outside the project’s scope — but inside Classy Llama’s commitment.
Strengthened Security
From 1Password credential management to SSH and SFTP setup, Classy Llama reinforced data handling and internal protocols to future-proof CPP’s sensitive systems.
The Result
- User Growth: +333% total users (6 months post-launch)
- Session Growth: +217% increase in sessions
- Engagement Rate: +40% improvement
- Call Volume: decreased without slowing business
- Customer Feedback: flipped from 1-star to 5-star reviews
What They’re Saying
The website is working now. Our customers don’t have to call in — but when they do, we know they’ve already been on the site. It’s answering questions before we even pick up the phone.
Jim Ries
CEO
