The Objective
Many All States Ag Parts customers are farmers in rural areas limited to slower internet speeds. On a slow connection, navigating category and subcategory pages to locate a specific part could be painstaking. Classy Llama’s principal goal was to decrease the steps it took for a customer to find a part.
Fitment Search Feature
Classy Llama built a custom search feature called Fitment. Fitment allows customers to select a product type, make, model, and category from one page before being shown product results. A loading indicator was added to show that the search was working and numbers on each dropdown helped customers know where to click next.
Conclusion
Farmers on slower internet connections no longer need to load multiple pages to find specific parts. With Fitment in place, All States Ag Parts customers are able to quickly navigate their extensive product catalog on all screens.