Selling Aftermarket on Adobe Commerce: 5 auto parts eCommerce solutions

Selling aftermarket parts online is a unique challenge. Most parts merchants have incredibly large catalogs with many complex categories. Not only that, most customers now expect an intuitive search experience where they can enter their specific year, make, and model or even a VIN lookup to ensure they’re getting a part that fits.

When thinking about this kind of advanced functionality, one of the most significant decisions that parts sellers and automotive merchants face is selecting their eCommerce platform.

Let’s take a look at some specific benefits of the Adobe Commerce platform (backed by Magento) and how they relate to selling automotive parts online.

1) Caching and Progressive Web Apps

Adobe Commerce (Magento) is a very powerful application that provides a ton of features out of the box. It can also support massive product catalogs and be extended with customizations. 

Can all of this flexibility and power really be delivered at speeds the modern shopper expects? Yes!

Adobe Commerce provides two different methods for building the user interface of your site, both of which have unique solutions for speeding up page load times. You can use the responsive theme framework with full page cache, or build your pages with Progressive Web App technology.

Method One: Full Page Cache

When you have a sizeable parts catalog, there can be a large number of product pages being accessed by multiple users concurrently. While many factors contribute to page load times – from hosting and application performance to image optimization – load times can be significantly reduced with Adobe Commerce’s built-in full page cache.

As pages are served the first time, these page files are stored in the cache, allowing them to be delivered to the end user faster the next time they are accessed. This not only speeds up the response time, but also reduces the load on the Magento application, alleviating additional slowness during peak traffic.

Method Two: Progressive Web Apps

The newest way to build the front end of your site is using Progressive Web Apps (PWAs). Adobe Commerce’s PWA Studio provides a set of developer tools that makes it easier for merchants and developers to build fast and engaging mobile experiences.

Using modern web technologies, PWAs provide much faster load times and more of an app-like experience on mobile devices. PWAs cache most of the assets in your device’s browser and communicate with the site via API to get dynamic data and perform actions, providing an overall faster experience for the user.

This is important in the automotive industry, as many times shoppers are on mobile devices in the shop, at the car show, or on the go, and will return to your site multiple times as they look for that perfect part. With Adobe Commerce (Magento) PWA, mobile shoppers also benefit from app-like features such as native push notifications and limited offline access without requiring the user to install an app.

2) Powerful Attributes

Adobe Commerce and Magento’s Entity, Attribute, Value (EAV) data model provides tons of flexibility out of the box. With the ability to add different types of attributes to your products, you can refine how shoppers find what they need.

Adobe Commerce gives you the ability to set up different types of attributes depending on what data you need in order to identify or describe your products. These include:

  • Text Field
  • Text Area
  • Text Editor
  • Date
  • Yes/No
  • Dropdown
  • Multiple Select
  • Price
  • Media Image
  • Fixed Product Tax
  • Visual Swatch
  • Text Swatch

These attributes allow you to get very detailed in providing specs for your products. Attributes can then be set to be used in layered navigation, which allows shoppers to drill down to the exact product they are looking for. Attributes can also be used for displaying certain details on the product page, or even to power configurable product variations (like color, size, etc).

You can create attribute sets for the various types of products you sell. For example, you can have one attribute set for batteries and another for mufflers, each containing different sets of attributes. This makes managing your product catalog much easier. When you add a new product, you can simply select the relevant attribute set that includes all the attributes you need for that type of product.

3) Fitment

Fitment provides a method for shoppers to “shop by vehicle” and makes the shopping experience more streamlined by only displaying products that are compatible with the vehicle selected.

Rather than clicking through categories and subcategories of products for all different vehicles, fitment allows users to enter their vehicle information when they arrive on the site and review only relevant results.

While fitment is not a native concept in Adobe Commerce, it’s something that many automotive merchants rely on. Fortunately, there are a couple of ways to add fitment functionality to Adobe Commerce.

One way is to build a custom solution – a benefit of having an open source platform that’s designed to be customized. A Magento-certified developer or agency can build an integration with ACES (Aftermarket Catalog Exchange Standard) fitment data or other data sources to power a year, make, model lookup.

If you want to avoid a custom solution, you can leverage Adobe Commerce’s extension marketplace or third party apps that plug and play to provide shop by vehicle functionality. For example, Classy Llama built an automotive accelerator that includes a fitment extension.

This extension supports various fitment fields, so in addition to the standard year, make, model, you can have fields for the drivetrain, body style, etc. It also allows customers to save vehicles to their “virtual garage” so they don’t have to select their vehicle each time they return to your site, while allowing them to easily switch between multiple vehicles they may own. Classy Llama’s fitment extension also allows you to integrate with various data sources such as ACES/ PIES, vendor data, or a product information management system.

4) Multiple Product Types

A unique advantage of Adobe Commerce is the flexibility it provides for catalogs with different types of products. Adobe Commerce (Magento) starts with the concept of a simple product and then builds upon that. Simple products are a single product with no variations or configurations. Adobe Commerce then allows you to create configurable, bundle, and group products. You can assign simple products to these other product types and allow customers to select from different variations or kits.

Configurable products allow you to create product variations based on product attributes. For example, you may sell a specific product in either a black or chrome finish. This allows the shopper to select from these options on the product page and see an updated image for the option chosen.

Bundles or groups are useful if you want to sell a set of parts for an assembly. You may have a part that requires several nuts and bolts, gaskets, wires, etc. and you can configure a bundle to include all the parts needed for the job. Adobe Commerce also provides the ability to make your bundle products configurable — letting a shopper pick from a list of products to build the kit they need.

5) Flexible Integrations

Many times automotive merchants are working with older back-end systems that have very specific integration requirements, such as an ERP that houses customer data, inventory, or a point-of-sale system. Here are some valuable ways that Magento 2 provides flexibility when integrating with other systems:

  1. Pre-built integrations are available through various software vendors.
  2. The API for Magento 2 provides access to nearly all data you would need in order to build a custom integration if needed.
  3. Custom API endpoints can be developed into the platform allowing full control over how data is sent and received.

With these tools, there really is endless flexibility in how you can integrate with Adobe Commerce and Magento.

Conclusion

While the automotive industry has many specific needs and challenges, a flexible and powerful eCommerce platform like Adobe Commerce will allow you to create a great shopping experience, while also equipping you to integrate with your existing business systems and processes. For these reasons, Adobe Commerce is a great fit for any automotive parts site, especially those with big catalogs and special product categories.

Fitment on Adobe Commerce: Improving the parts shopping experience

When it comes to shopping for auto and manufacturing parts, fitment is the perfect fit.

Fitment provides a method for shoppers to “shop by vehicle” and makes the shopping experience more streamlined by only displaying products that are compatible with the vehicle selected.

Rather than clicking through categories and subcategories of products for all different vehicles, fitment allows users to enter their vehicle information when they arrive on the site and review only relevant results. Being able to find the right part that will fit your car perfectly is essential, and that’s why the Adobe Commerce platform is a great choice for part sellers with large catalogs that also want a fitment extension. 

Adobe Commerce, backed by Magento 2, has all the technical capabilities and features sellers need to create a fitment shopping experience that makes it easier for customers to find the parts they want.

While fitment is not a native concept in Magento, it is something that many automotive and manufacturing merchants want to incorporate on their Magento websites. Fortunately, there are plenty of ways to add fitment functionality to Magento.

With fitment on Adobe Commerce, sellers can create a completely customized fitment experience for their customers, and that’s sure to improve their shopping experience.

Custom Fitment

One way is to build a custom solution — a benefit of having an open source platform that’s designed to be customized. A Magento-certified developer or agency can build an integration with ACES (Aftermarket Catalog Exchange Standard) fitment data or other data sources to power a year, make, model lookup.

Fitment on the Magento Marketplace

If you want to avoid a custom solution, you can leverage Magento’s extension marketplace or third party apps that plug and play to provide shop by vehicle functionality.

Features and Benefits of Fitment on Adobe Commerce

1) Fitment Fields

Fitment fields are various display filters for parts that offer a powerful search result organization benefit. Users are able to filter or sort products by attributes such as price, make, model, VIN, and more, making it easy to narrow down their search and locate the correct part with minimal frustration.

2) Virtual Garage

This fitment feature allows customers to store the type of car or other machinery they own on the website. That way, each time they log in and search for parts, only those that fit their garage will appear, creating the kind of custom experience shoppers love.

3) Data Integration

When you partner with an agency like Classy Llama to get a Fitment extension on your Adobe Commerce site, you can also integrate with various data sources such as ACES/ PIES, vendor data, or a product information management system. This  ensures fitment data is accurate and relevant seamlessly.  

4) Product Information Management

If you already have fitment data integrated with your product information management system, Magento’s extension manager now makes it easier to create fitment indexes to help boost fitment performance.

5) Improved User Experience

With fitment on Adobe Commerce, customers are able to easily find the correct part for their vehicle or other machinery. That not only decreases shopping efforts and time, but also lets customers get in and out of your site quickly so they can focus on other areas of life.

Why Fitment Fits

Fitment is a great fit when it comes to making the parts shopping experience better, especially for the kind of larger catalogs often found on the Adobe Commerce platform.

Read more about fitment and Classy Llama’s work with fitment solutions here.

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