Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic Quality
Variable #1: Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a pencil sharpener on his nose, it’s not very likely that the visitors to your site are interested in purchasing pencil sharpeners. Your bounce rate will likely be sky-high. I […]
The Three Keys to Boost E-Commerce Revenue
Introduction No matter what you sell online, there are three core constituents to revenue: Traffic, Conversion Rate, and Average Order Size. In fact, it’s a cubic equation: Revenue = Traffic (#) x Conversion (%) x Average Order Size ($). So if you generate 21,000 visits in a month with a conversion rate of 3.00% and […]