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4 Ingredients for Creating Product Descriptions that Sell

Christian Bodine on May 3, 2022

Creating effective product descriptions is essential for your eCommerce business. Given that when shopping online the image and the product description are the only sales pitch your customers will get for your products, properly describing and persuading your shoppers through description is crucial to success. Not only that, online shoppers are more savvy than ever, closely reading product information and reviews before making a purchase. Returning products bought online can be a huge pain so online shoppers want to be certain they want the product they’re buying.

Good descriptions can be the difference between a sale and no sale, so don’t take them lightly. Check out these four ingredients for writing killer product descriptions your customers will light up over:

1. Use language that evokes emotion.

When writing your product descriptions, don’t focus just on being informative about your product. Specs and details are important and should be listed with your items, but don’t stop there. Think narratively about how your customer will use the product in their daily lives and use language that evokes emotion in your customers.

This will help them to visualize using the product and how it will make them feel. For example, if you’re selling a pair of shoes, describe how they will make the customer feel: “These shoes are perfect for a night out on the town. They’ll make you feel confident and gorgeous.”

2. Use descriptive adjectives.

Customers need to understand the positive attributes of your products. Without details and descriptive language, they’ll be left interpreting nebulous details like how many inches wide something is or wondering if the type of material listed in the description is soft or rough. Don’t leave blanks for your customers to fill in, paint the picture for them with language.

Try to include words that help your customers picture themselves using the product or tell them a benefit they’ll get from using the product. For example, if you’re selling a baseball cap, describe it as “comfy,” “cool,” or “stylish.” This will help to persuade your customers to buy the product.

3. Use concrete, specific details.

Like we said above, online shoppers are savvy shoppers these days. They’re not interested in guessing about what they’re ordering, they want to know for sure what they’re buying. What’s more, if what shows up in there order seems different than what they saw or read online, they’re not going to be happy. Save yourself a customer service headache and make sure you use concrete, specific details when describing your products. Not only will you help your shoppers feel certain of what they’re buying (which can build brand loyalty), specific descriptions will help your customers picture themselves using the product. For example, if you’re selling arts and crafts supplies, describe the supply, the uses for it, and even include some examples of the product in use.

4. Write in a style that is easy to read.

In Journalism school, reporters are taught to write at an 8th grade reading level so they can be sure anyone who picks up a newspaper can understand the content. It’s easy to get caught up in the idea of writing and get too flowery, or even over-explain your product with big words. A good rule of thumb: write how you talk. One trick for this is to pretend you’re writing a letter about your product to a friend of yours who you think would really love to have it. How would you tell them what was great about the product?

Be sure to write in the same simple, straightforward style you would use talking to a friend and that any average person can easily read. This will help your customers understand what you’re saying, understand the value of your items, and can make them more likely to buy your products.

When you use the language and details your customers are looking for to make their purchase decision, they’ll be more likely to buy from you!

You can take this kind of product description strategy even further and write descriptions that are even more likely to convert when you beef up your descriptions with Search Engine Optimization (SEO). That means that you make sure your product titles and descriptions are laden with the kind of terminology someone who wants to buy your product is likely to type into Google during an online shopping session. If you have the same phrase they search in your description, you’ll be more likely to show up in their search and they’ll be more likely to click on your site and boom: instant site traffic.

If you wanna learn more about SEO and driving traffic to your site through the content on it, check out our free SEO How-To Guide here.

You can also learn more about our SEO services here. We’re experts in human behavior who want to partner with you on a successful digital marketing strategy.

Which of these principles have you already applied? Tell us in the comments!

Satisfying a Niche: The Ins and Outs of Unique Markets

Christian Bodine on April 19, 2022

As online shopping becomes more and more ubiquitous, the range of products and services available to consumers continues to expand. This is great news for buyers, who now have access to a wider variety of items than ever before. It’s also good news for sellers, who can reach more and more specific, targeted audiences online who are highly engaged and looking to spend money on their niche.

However, selling to a niche market can be difficult given that they’re often much smaller than the general population, so they may not be as lucrative. In addition, it can be harder to reach niche audiences than general audiences. However, there are a ton of benefits when you’re selling to a niche market, including greater customer loyalty and higher profits. Check out our guide to niche markets and discover some of the benefits and challenges, as well as some tips for breaking into a niche.

1. Intro to Niche Markets

A niche market is a small market that is interested in a specific type of product or service. One benefit of targeting niche markets is that niche shoppers are often incredibly loyal to their favorite niche brands and are persistently seeking out products that fulfill their niche. That means creating repeat customers in a niche market is less of an uphill battle than in the general market. In addition, niche markets are often more profitable than larger markets because the competition is less fierce. Niche markets are also more profitable because the customer base is more focused and therefore easier to target, meaning less time, money, and other resources will go into targeting efforts.

Of course, that also means that niche markets are easier to reach than general audiences. This is because people who are interested in a specific type of product or service are more likely to visit websites and forums that focus on that topic. That simplifies the process of locating your audience in order to target them. In most niches, marketing and advertising opportunities are plentiful through things like websites, podcasts, newsletters, and even events that are particularly popular among that niche audience. Identifying a niche with the most opportunities for easy audience targeting can put you ahead of the marketing game before you even start.

So … how do you find a niche and start to satisfy it?

2. How to identify a niche market

Sellers can identify niche markets by looking for groups of people who are passionate about a specific topic or activity and then identifying what product or service that niche audience is looking for. This can be done by looking for online forums and websites that focus on your product or service. You could also look for groups of people who share a common interest in your product or service on social media. Another option is to look at your own behaviors and hobbies and identify which niche markets you’re a part of.

Once you’ve identified a group of people who are interested in what you’re selling, it’s time to start targeting them specifically. One way to target niche markets is by creating products or services that are specifically designed for them. This can be done by doing research on what interests the niche market and designing products or services that cater to those interests. If you can create a product or service that is unique to the niche market, they will be much more likely to buy from you.

In addition, make sure that your website and other marketing materials are tailored to the niche market. Use language and images that resonate with the niche audience and make sure your site is easy to navigate. You can also reach out to the niche market directly by participating in their forums and other online communities. When you’re actively engaged with the people in your niche, they’ll be more likely to trust you and buy from you.

Once you have identified a few potential targets, you can use Google AdWords to determine how many people are searching for your product or service online. This will give you an idea of how big the niche market is and whether it’s worth your time to target them.

3. How do you reach a niche market

Reaching a niche market can be difficult, but there are a few things you can do to make it easier. After you identify your market and have your product or service, you then need to create a website or storefront that is specifically designed for the niche market. You can either do this by yourself through an eCommerce platform like BigCommerce or Magento, or your can partner with an agency to help you. (Check out the benefits of working with an agency partner here.)

Finally, you need to promote your products to the niche market through targeted marketing campaigns (something else an agency can help you with). This could include things like Pay-Per-Click advertising campaigns to your niche audience, or SEO optimization of your website so that people searching for the product or service you sell will be more likely to see you in their search results.

Email marketing is another huge opportunity with a relatively low overhead. As you develop your brand, you’ll also have a chance to start building your own niche market by inviting people to sign up for your emails and creating a solid list of people who are always eager to hear about your product or service.

Need help with your niche? Check this out. (Link to DMK services page)

4. The benefits of selling to a niche market

When you sell to a niche market, you can enjoy a few key benefits:

1. Increased profits: Selling to a niche market can be more profitable than selling to a more general audience. This is because people in niche markets are usually more passionate about the product or service you offer and are more likely to buy it.

2. Loyal customers: When you sell to a niche market, you’ll likely develop a group of loyal customers who are interested in what you have to offer and who will continue to buy from you.

3. Easier marketing: Reaching a niche market is much easier than reaching the entire population, so you’ll be able to spend less on marketing and see better results.

4. Increased brand recognition: When you sell to a niche market, you’ll have a better chance of getting your brand recognized by that group. This can help you build more trust with potential customers and encourage them to buy from you in the future.

5. Easier to stand out: In a world where most businesses are selling the same thing, it can be difficult to stand out from the competition. Selling to a niche market can make this easier, as people in those markets are usually less likely to be bombarded with marketing messages

5. The challenges of selling to a niche market

The challenges of selling to a niche market can be significant, but there are ways to overcome them. One of the main challenges is that it can be difficult to create products that appeal to a niche market. However, by doing your research and understanding what the niche market wants, you can create products that they will love.

Additionally, it’s important to remember that not all niches are created equal. There are smaller niches and there are bigger niches, so it’s important to find the right one for your business. If you try to target a niche that is too small, you won’t have enough customers to make it worth your while. However, if you target a niche that is too big, you may find it difficult to appeal to all of those people.

When selling to a niche market, it’s also important to remember that you need to cater to their specific needs. This means creating a website or storefront that is designed for them, as well as marketing campaigns that are specifically targeted at them. Additionally, it’s important to build relationships with these customers and keep them updated on your products and services, all of which can be a challenge if you’re already juggling a lot of different aspects of your business and life. One way to meet these challenges is by partnering with a full-service eCommerce agency that can provide support for your website, your marketing, and other niche market needs.

6. How do you create products for a niche market?

Don’t already have a product or service? If you’re starting at square one, you’re in luck. Instead of trying to figure out what niche is interested in your brand or how to find the audience, you can work backward: identify the niche and then create the product or service just for them!

One great way to identify a niche market is to look at your own interests and passions. What are you interested in that other people might not be? What can you talk about for hours on end without getting bored?

Once you’ve identified the niche, it’s time to start creating products or services that appeal to them. This can include anything from a new type of product to a unique angle on an existing one. You can also look at what other businesses in the niche are doing and try to do it better or differently. Another tip: ask yourself what kind of service do you wish you had for your niche? What pains do you yourself feel around your niche? You can bet there are other people in that niche feeling the same pains and your product or service could be exactly what they’re wishing for.

Conclusion

When selling to a niche market, it’s important to remember that you need to cater to their specific needs. This means creating a website or storefront that is designed for them, as well as marketing campaigns that are specifically targeted at them. Additionally, it’s important to build relationships with these customers and keep them updated on your products and services. One way to meet these challenges is by partnering with a full-service eCommerce agency that can provide support for your website, your marketing, and other niche market needs.

Whether you have a product and are trying to find its niche audience or are trying to create a product to fit a niche, you’ve got some challenges to overcome. Once you do, however, the benefits of a niche market can make all the challenges worth it.

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