Determining Email Success: It’s more than just KPIs
Beyond Analytics Cohesion One of the most important attributes of a successful email campaign is not measurable in a traditional sense – it’s an email’s ability to supplement a company’s holistic marketing plan. Like any delivery channel, email was never meant to operate independently, yet campaigns often end up disjointed from other outbound marketing. Internally, […]
Automation Emails – The Key to Easy Email
Email is one of the most powerful tools in marketing. It can quickly become one of your top revenue generators and, if done right, provide you some of your highest eCommerce conversion rates. Merchants wanting to get the most out of their email marketing lists need to be serious about using automation to send emails […]