Is Tech Undermining Your SEO?
A brilliant content strategy is one of the most powerful tools for growth. Maybe you’ve targeted the right keywords and are already driving valuable traffic to your website, but what happens when your search rankings don’t reflect the hard work? The answer often lies hidden within your platform’s technical health, where underlying issues can quietly undermine even the best SEO efforts.
For large ecommerce sites, this problem frequently starts with site speed. A slow-loading platform frustrates users and signals a poor experience to Google, which directly impacts your Core Web Vitals score and, consequently, your rankings. We tend to see major issues with “indexation bloat,” a common problem where site filters and product variants create thousands of low-quality, duplicate pages. This confuses search engines and dilutes your SEO authority. When compounded by poor crawlability, this can prevent Google from even finding and indexing your most important pages.
SEO requires great marketing expertise on top of a solid technical foundation. Marketing and IT teams operate at their best when they collaborate on platforms that are healthy, fast, and built to perform.
Industry Insight: Loyalty is King on Black Friday / Cyber Monday
If you’re in B2C, we know what you’re likely thinking about right now: Black Friday / Cyber Monday.
Believe it or not, now is the time to fine-tune your loyalty program to drive early sales and build excitement going into the holiday! But where do you start? Here’s what we know:
- Start by segmenting your top customers, those with high order values and purchase frequency, and engage them with early access deals and personalized offers.
- Create pre-holiday FOMO (Fear Of Missing Out) by teasing VIP-only product drops or secret bundles in October and early November. A polished loyalty program will not only boost customer lifetime value but also provide a critical stream of early revenue to fund your larger holiday advertising campaigns.
By focusing on your most loyal customers first, you can build early momentum and set the stage for a record-breaking holiday season.
For more on this topic, we cover it in a Youtube video.
You might consider Smile.io or LoyaltyLion as solid options.
Partner Highlight
This month, we’re highlighting our partner Avalara, a leader in cloud-based tax compliance automation. For any growing ecommerce business, managing sales tax is a significant challenge, with thousands of constantly changing jurisdictions and rules. Avalara solves this by providing a unified, AI-powered platform that automates tax calculations, returns, and compliance, allowing businesses to operate with confidence and avoid costly errors. By integrating Avalara, our clients can transform a complex, manual process into a strategic advantage, freeing them to focus on what they do best.