With Robertson Onboard, Classy Llama is Expanding Commerce Capabilities
SPRINGFIELD, MO. — Sept. 10, 2025 — Classy Llama, a leading digital commerce agency, announced it has appointed Scott Robertson as executive vice president of go-to-market. In his new role, Robertson will work closely with the team to accelerate the agency’s growth strategy and strengthen its position within the commerce ecosystem.
Robertson brings more than two decades of leadership experience in digital commerce, sales and agency growth. As managing director and partner at CQL, he led a team of industry professionals in designing, developing and implementing world-class ecommerce solutions for leading retailers including PetSmart, e.l.f. Cosmetics, and Cole Haan. Prior to that, he co-founded Grand River, Inc., one of Inc 500’s fastest growing companies in America for three consecutive years. Grand River grew into a leading ecommerce agency known for delivering enterprise-scale Adobe Commerce (Magento) solutions for brands including Ford Motor Company, Camping World, and Zumiez. Throughout his career, Robertson has built and executed go-to-market strategies with significant results, including tripling agency revenue and securing multimillion-dollar client agreements. His work also led to agency acquisitions with Perficient (Grand River) and SuperStep Capital (CQL).
With deep expertise in Adobe Commerce, Shopify and Big Commerce, Robertson played a pivotal role in helping CQL cement relationships with the platform’s leadership teams. He has also worked extensively with global enterprise brands such as Home Depot, Dell, GM, Steelcase, and Wolverine Worldwide, supporting omnichannel commerce strategies and helping build scalable, high-performing digital operations.
“Classy Llama has built a stellar reputation for tackling complex B2B and D2C Commerce solutions with real sophistication,” said Robertson. “Joining this team opens the door to amplifying our commerce capabilities in ways that will help brands uncover new possibilities and achieve transformative growth.”
The addition of Robertson reflects Classy Llama’s commitment to scaling its Shopify offering within enterprise and B2B commerce, building on its expertise with portals, enterprise ecommerce, data management and AI-powered transformations.
“Scott’s reputation in the industry and his proven ability to grow agency practices make him a perfect fit for where we’re headed,” said Paul Ebisch, President of Classy Llama. “His leadership will help us expand our impact in the Shopify ecosystem, while continuing to deliver exceptional results for clients on other platforms. I can’t think of a stronger addition to reinforce our position as the go-to agency for enterprise and B2B brands.”
About Classy Llama
Founded in 2007, Classy Llama is a digital consulting agency specializing in ecommerce platforms, AI adoption, data management, and digital marketing. Known for its dedication to solving complex challenges with creativity and expertise, Classy Llama helps businesses thrive in a fast-evolving digital landscape.
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