The paid media landscape changes at an incredible pace. Staying competitive means not just observing these changes, but turning them into a tangible advantage. With nearly two decades of experience shaping ecommerce and digital marketing strategies, we’ve seen plenty of change, and know what it takes to adjust to the times. Here’s our breakdown of the essential PPC trends for 2025 and what your business needs to know to maintain a conversion-focused edge.
- The story of modern paid media is increasingly driven by AI. It has moved beyond a buzzword to become a core partner, if used correctly. AI-powered tools like Google’s Smart Bidding now optimize conversions in real-time, while AI-driven ad creative dynamically tests headlines and descriptions to find the winning combination without guesswork.
- The end of third-party cookies marks a fundamental shift toward a privacy-first world. Your first-party data, information gathered directly from your customers through website interactions, loyalty programs, and CRM systems, is now your most valuable asset. The focus must be on building trust through transparency and leveraging this data to create truly personalized experiences. As user-level tracking fades, contextual advertising is returning to prominence, proving that relevance and privacy can actually coexist.
- Success requires an omnichannel presence that extends beyond Google and Meta. Video is an important driver of engagement and conversions on platforms like YouTube and TikTok, especially when integrated into Performance Max campaigns. To truly stand out, brands must diversify their ad spend across platforms like Amazon Ads, Microsoft Advertising, and LinkedIn with a consistent and impactful message at every customer touchpoint.
- Ultimately, even the most sophisticated ad campaign will fail if the destination doesn’t deliver. Continuous Conversion Rate Optimization (CRO)—ensuring fast load times, seamless mobile experiences, and clear calls to action—remains the final step in turning clicks into customers.
Let us know if you have questions. Whether it’s integrating AI, building a first-party data foundation, or optimizing your omnichannel approach, we’ll move your business forward.
Adobe is making a landmark move by transitioning Adobe Commerce to a “versionless” Software as a Service (SaaS) model. In this new framework, Adobe assumes full responsibility for all platform maintenance, security patches, and feature updates, deploying them automatically with zero downtime.
This change promises a dramatically lower total cost of ownership (TCO) by eliminating the unpredictable expenses and resource drain of manual upgrades. This frees up budget and internal teams to focus on innovation and growth. The new architecture is engineered for elite performance, with sample data reporting Google Lighthouse scores of 90+ and projecting a 4-8% increase in conversion rates for merchants on the platform. This shift will likely redefine the landscape for Adobe Commerce users, offering greater stability, security, and speed.
Download our Adobe Commerce SaaS whitepaper if you’d like a deep dive.
This month, we’re highlighting our partner Celigo, a leading intelligent automation platform that is critical for creating a truly connected enterprise. In today’s digital ecosystem, businesses rely on a complex web of applications, from ERPs and CRMs to marketing platforms. Celigo specializes in creating seamless, automated workflows that synchronize data across this entire landscape.
For our clients, the partnership between Classy Llama’s strategic oversight and Celigo’s powerful platform is transformative. By automating routine data flows and business processes, Celigo eliminates costly manual errors and frees up internal resources. Their platform’s ability to reuse integration components allows for rapid development and deployment, while built-in controls ensure governance is maintained. With a 95% auto-resolution rate for integration errors and predictable pricing, Celigo provides the stability and efficiency modern businesses need to scale.