Industry:
- Industry Here
Website:
Event Source, an Orlando-based rental company, partnered with Classy Llama to modernize its outdated website. Through a complete migration to BigCommerce, the new site now offers streamlined functionality, enhanced security, and an elevated customer experience.
Event Source, a premier event rental company serving the Orlando area, specializes in a wide range of rental services for events of all sizes. Although well-regarded locally, their previous website was outdated and lacked the essential quoting functionality their unique business model demanded. Built on Magento 1, the site suffered from poor page load speeds, limited security updates, and a fragmented online presence spread across three separate websites. Recognizing the need for an efficient and unified platform, Event Source turned to Classy Llama to consolidate their web presence and elevate their digital experience.
The project aimed to transition Event Source to BigCommerce, bringing together their one-off rentals, large event services, and floral offerings into a single, cohesive site. This migration would improve user experience, enhance operational efficiency, and establish a reliable, secure foundation for their future growth.
Goals & Strategies
- Enhanced User Experience: Redesign the site to reflect Event Source’s premium brand and provide a seamless browsing experience.
- Quoting Functionality: Integrate a quoting tool essential to Event Source’s business, allowing custom fields for tailored quotes.
- Consolidated Online Presence: Merge three separate sites into one to streamline management and create a unified customer experience.
- SEO and Analytics Integration: Implement SEO improvements and GA4 analytics to support search visibility and data-driven decision-making.
Redesigning Success: Overcoming Challenges for a Seamless Launch
The migration to BigCommerce involved a complete visual redesign, aligning the site’s aesthetics with Event Source’s high-end service offerings. Central to the project was the integration of quoting functionality through cart2quote, a critical feature for their operational model. This integration presented challenges due to custom field conflicts with BigCommerce, requiring close collaboration with app developers and BigCommerce support. Additionally, the team faced a knowledge gap when a key technical stakeholder at Event Source went on medical leave, requiring Classy Llama to provide extensive guidance to the remaining team members.
Despite these hurdles, the project launched successfully. The new site consolidated Event Source’s offerings, integrated accessibility features through accessiBe, and preserved essential SEO elements. Post-launch adjustments to custom fields and quoting processes were implemented to meet all client requirements.
Conclusion
The Event Source project illustrates Classy Llama’s dedication to delivering tailored digital solutions. Through thoughtful integration of essential functionalities and a commitment to user experience, Classy Llama helped Event Source transition to a modern, effective online platform that meets their evolving needs.