Industry:
Website:
Prosoco, a leader in industrial chemical components, partnered with Classy Llama to transition from a non-transactional website to a direct-to-consumer platform, enabling customers to purchase products directly while preserving their existing digital structure.
Prosoco, a manufacturer of industrial chemical components, traditionally operated a non-transactional WordPress site, directing customers to purchase products through external marketplaces or distributors. To gain more control over their sales process and pricing, Prosoco sought to establish a direct-to-consumer model, allowing customers to buy products directly from their website.
To achieve this, Prosoco engaged two agencies: Arisen, to manage the backend BigCommerce integration, and Classy Llama, to handle the front-end connection with WordPress. Classy Llama’s role involved seamlessly linking the WordPress site with BigCommerce, enabling customers to browse on WordPress and complete purchases through BigCommerce’s secure checkout.
Goals & Strategies
- Direct Sales Enablement: Transition Prosoco’s site to a direct-to-consumer model, allowing for purchases directly on the website.
- Seamless Front-End Integration: Link the WordPress front end with BigCommerce for a smooth browsing and checkout experience.
- Preservation of SEO/SEM: Maintain existing SEO and SEM structures to prevent disruption to Prosoco’s search visibility.
- Enhanced Site Accessibility: Fix pre-existing bugs on the WordPress site and improve accessibility features for better user experience.
The project faced unique challenges due to the involvement of multiple agencies, with Classy Llama responsible for front-end integration and Arisen managing the backend. Initially, Prosoco viewed Classy Llama as secondary to Arisen, but as the project progressed, Classy Llama’s proactive communication and problem-solving elevated their role to a primary partner. Classy Llama ensured a seamless connection between WordPress and BigCommerce, allowing users to browse products and transition smoothly to checkout.
Classy Llama’s contributions extended beyond the initial scope, as they addressed existing bugs and enhanced accessibility on the WordPress site, further solidifying their value to Prosoco. By the project’s end, Prosoco had a fully functional direct-to-consumer platform with improved site performance and accessibility.
The Outcome
The successful integration enabled Prosoco to handle direct sales on their website, bypassing third-party marketplaces and enhancing control over the customer experience. Maintaining SEO and SEM structures preserved search rankings, and improved accessibility contributed to a more user-friendly site. Prosoco expressed satisfaction with Classy Llama’s work and is considering future expansions, including B2B functionality for distributor orders.
Conclusion
Prosoco’s ecommerce transformation exemplifies the power of collaborative partnerships in digital evolution. Through their work with Classy Llama, Prosoco now has a scalable, efficient platform positioned for growth in both B2C and B2B markets.