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Based in Sauk Rapids, Minnesota, HDL Hardware Distributors has been a trusted supplier to cabinet builders and woodworking businesses across the U.S. since 1982. Operating from an expansive 85,000 square foot facility, HDL offers over 18,000 SKUs to meet diverse industry needs. Despite their robust offerings, HDL recognized the opportunity to amplify their reach and engagement through strategic email marketing. Partnering with Classy Llama, they set out to optimize their email campaigns, driving measurable growth in revenue and customer engagement.
Classy Llama’s team began by assessing HDL’s existing email marketing framework and identifying areas for improvement, focusing on both campaign strategies and automated flows. The result was a comprehensive overhaul aimed at engaging customers and supporting HDL’s business objectives.
Goals & Strategies
- Revenue Growth: Increase revenue through targeted email campaigns and optimized automated flows.
- Customer Retention: Reduce bounce and unsubscribe rates to maintain an engaged customer base.
- Enhanced Engagement: Improve open rates and order placements through tailored content and strategic timing.
- Data-Driven Optimization: Use Salesforce data to track performance metrics and refine email strategies.
The collaboration with Classy Llama produced substantial improvements in HDL’s email marketing performance. In 2023, HDL saw a 25.5% increase in revenue attributed to email marketing, with 53% of email revenue coming from campaigns and 47% from automated flows. Bounce rates dropped by 46%, and unsubscribe rates decreased by 12%, indicating a more engaged audience. Year-to-date metrics for 2024 continued this positive trend, with a 53% increase in email-attributed revenue and a 33% rise in order placement rate, coupled with a 17% reduction in bounce rates.
Classy Llama’s data-driven approach ensured each email was strategically designed to resonate with HDL’s customer base, incorporating tailored content and timely automation to enhance engagement and drive sales.
The Outcome
HDL’s enhanced email marketing strategy, powered by Classy Llama, has driven substantial revenue growth and improved customer engagement metrics. The success of the campaign underscores the power of strategic email marketing in retaining customers and increasing revenue, solidifying HDL’s position as a leader in the hardware distribution industry.
Conclusion
The HDL Hardware Distributors project illustrates Classy Llama’s expertise in data-driven email marketing solutions. By focusing on targeted campaigns and optimized flows, Classy Llama helped HDL achieve record growth in email-attributed revenue, building a stronger, more engaged customer base.