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ACAT, a leader in catalytic converters, partnered with Classy Llama to develop a clean, mobile-friendly ecommerce platform. This new site aimed to streamline operations, enhance user experience, and offer scalability for future growth.
ACAT, well-known for their catalytic converters, initially operated an informational website but saw the need for a transactional site to better serve their customers. Through connections made at automotive shows, ACAT connected with Classy Llama to bring their vision to life. Their goals centered on creating a clean, mobile-optimized ecommerce platform with third-party SEO integration, all on a tight 90-day timeline. However, as the project progressed, unforeseen challenges led to timeline extensions and additional adjustments.
The project team’s primary point of contact managed multiple responsibilities within ACAT and had limited ecommerce experience. This required a high degree of collaboration to guide ACAT through the complexities of launching a transactional website.
Goals & Strategies
- Transactional Ecommerce Platform: Develop a user-friendly, mobile-optimized site to support online sales and customer service.
- SEO Integration: Implement third-party SEO tools to drive visibility and online traffic.
- Enhanced User Experience: Design a cohesive, accessible interface that meets ACAT’s customer needs.
- Operational Scalability: Create a low-cost, easy-to-maintain platform with potential for future expansion.
In Detail
The project encountered several challenges related to timeline expectations and client involvement. As the client stakeholder had limited ecommerce experience, Classy Llama provided hands-on guidance, explaining key concepts and managing feedback loops. ACAT’s preference for in-person and hard-copy feedback also impacted project flow, requiring flexibility from the team to accommodate the client’s needs. Additionally, the focus on minor design details led to a more iterative design process than anticipated, extending the timeline.
To navigate these challenges, Classy Llama adjusted the project scope and timeline, emphasizing clear communication and prioritizing essential features for launch. Despite delays, the team delivered a cohesive, functional ecommerce site tailored to ACAT’s operational needs.
Conclusion
ACAT received a low-cost, easy-to-maintain ecommerce platform that met their immediate needs while offering scalability for future growth. The client expressed satisfaction with the end result, appreciating the functional design and operational improvements. The successful outcome reinforced the importance of flexibility and clear communication in complex projects.
