Building a Robust Ecommerce Future for AFE

Industry:

Website:

After years of frustration with their previous ecommerce provider, AFE turned to Classy Llama to tackle an urgent migration to a reliable, advanced platform. With the mission of transitioning from Magento 1 to Magento 2, the goal was to create a seamless, secure experience for a fast-growing business.

32%

Total User Increase

25%

Increase in Site Revenue

100%

PCI Compliant

AFE (Advanced FLOW Engineering), a leading supplier of high-performance car parts in the U.S., faced a series of setbacks while attempting to migrate from Magento 1 to Magento 2. After four years of stalled progress and incomplete tasks with another agency, AFE sought out Classy Llama to finally achieve a successful migration. The project was critical for AFE, as their outdated platform and fragmented ERP integration hindered operations, data management, and ultimately their growth potential.

When Classy Llama took over, they uncovered numerous challenges, including incomplete ERP integration, a complex product data structure, and performance issues that required immediate attention. This high-stakes transition demanded a seamless connection between AFE’s extensive product catalog and their ERP system to ensure accurate inventory and order management. By focusing on system stability, improved user experience, and operational efficiency, Classy Llama set out to rebuild AFE’s ecommerce foundation for sustained success.

Goals & Strategies

  • Migrate from Magento 1 to Magento 2
    Transition AFE’s platform to Adobe Commerce Cloud, providing a more secure, robust solution.
  • Optimize Data Management
    Simplify and reduce product attributes to enhance ERP integration and streamline product management.
  • Enhance Site Performance
    Address slow site speeds and incomplete functionalities to improve user experience.
  • Streamline ERP Integration
    Ensure seamless data flow between the ERP and Magento, maintaining accuracy in inventory and order updates.
  • Split Checkout Customization
    Implement a dual checkout process to accommodate installment plans and regular purchases.

Classy Llama’s audit revealed that the previous agency had overcomplicated data management by creating too many unique attributes, which made integration with the ERP system difficult. Our team simplified and reduced the number of product attributes, resulting in a streamlined data flow that significantly improved manageability. Further, resolving the ERP mapping issues and ensuring accurate data transfers required extensive troubleshooting and rework. One of the most intricate tasks was configuring a split checkout process, which needed precise integration to support both installment and regular purchase routes seamlessly with the ERP.

Outcome

In the first weeks of January, AFE’s newly upgraded site on Adobe Commerce Cloud launched successfully. This marked a significant milestone, transforming AFE’s online presence with enhanced analytics, optimized search integration, and an improved checkout experience. The launch, executed without critical incidents, allowed AFE to quickly match their previous sales volume on the new platform, setting the stage for future enhancements and growth.

Quotation Mark

What They’re Saying

It just was awesome to know that they’re there to back us up. We know that we’re sitting on a solid background and a stable environment that we can grow from. Overall, I look at it as a really good experience!

Josh Biggers

Director of Marketing, AFE

Conclusion

Through rigorous audits, strategic simplifications, and dedicated integration work, Classy Llama delivered a robust platform for AFE’s business operations. This project exemplifies our ability to resolve complex ecommerce challenges and align solutions with our clients’ goals, setting the stage for continued innovation and growth.

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